LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.Com. DEGREE EXAMINATION – COMMERCE
SECOND SEMESTER – APRIL 2012
CO 2812 – CONSUMER BEHAVIOUR
Date : 19-04-2012 Dept. No. Max. : 100 Marks
Time : 9:00 – 12:00
SECTION – A Answer ALL questions in about three lines each ( 10 x 2 = 20 )
- State the different types of needs.
- What is a product-specific goal?
- Define Personality.
- Enumerate the different types of defense mechanisms.
- What is compulsive consumption behavior?
- State the different types of perceived risks.
- What is Positive reinforcement?
- What is an “attitude object”?
- State the four criteria used by consumers to collect information which would help them in Attributions.
- Who is an “Expert”?
SECTION – B Answer any FIVE in about 2 pages each ( 5 x 8 = 40 )
- Explain the different types of arousal of motives.
- Write short notes on (a) the make up of the self-image, (b) the extended self and (c) the virtual self.
- Write a note on the different types of product-positioning in the context of consumer imagery.
- Explain how consumers handle risk.
- Write a note on the main dimensions of the Involvement Theory.
- Explain how the components of the multi attribute model can be altered in the context of Branding.
- Explain the factors that affect reference group influence upon consumers.
- Write a note on attitude formation.
SECTION – C Answer any TWO in about 4 pages each (2 x 20 = 40 )
- Explain the dynamics of Motivation.
- What are the strategic marketing applications of classical conditioning?
- “Culture in Learned” – elaborate.
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